The Win Win Strategy

In 1971, Busicom, a Japanese company, wanted a chip for a new calculator. Intel had an idea to build the world's first general-purpose microprocessor by merging with integrated circuit technology. The companies decided to work together. Busicom wanted 7 individual computer chips for the calculator. Intel made it much easier and economical by placing all of the parts that make a computer think (i.e. central processing unit, memory, input and output controls) on one small chip. The rest, as they say, is history.

That WIN-WIN strategy enabled both companies to become viable. Intel eventually bought back the rights from Busicom for $60,000.

In the beginning of the 1990s, Intel faced a price war from one of its competitors. Instead of lowering the price, Intel focused on branding its name. It was difficult to get consumers to know and recognize the Intel brand since Intel's product is inside the computer and the consumer cannot actually see the product. Intel realized that it would be the consumer who would determine if computer manufacturers used Intel products or not, so Intel used the "Intel Inside" marketing strategy. This strategy not only portrayed "High Quality" and "Trust" images for Intel, but also changed the CPU market.

Building brand recognition and teaching product differentiation for HTE America's SOQI Beds is our WIN-WIN strategy. As the story above demonstrates, this combination will help us to promote "SOQI Inside" and get consumers to acknowledge the "SOQI" mark. Let consumers who want to live in ultimate health know (and really feel) that the only way to achieve this is through HTE America's "SOQI." By exposing people to the wonderful effects and warmth of FIT - Far Infrared Technology (the HotHouseR) along with the oxygenation process of the Chi Machine, they will choose the place where they see and can purchase "SOQI."

We hope that, someday, "SOQI Inside" will be the name for scientific health care. Our methodology of branding includes:

Bringing SOQI to every family - Use the empty room and modify it into a SOQI room and take care of your family and friends' health.

Build a SOQI workshop - Not only take care of everyone's health in the family, but also build a successful home-based business, utilizing the latest trends in the health industry.

Bring SOQI into the community - Build a SOQI center in every community, and let SOQI be everyone's health guard.

Bring SOQI into beauty salons - SOQI's multi-energy technology can increase the effects of facials, weight lost, and wrinkle removal treatments.

Bring SOQI into massage parlors - The SOQI Bed's total health management system will bring new life into the traditional massage parlor with radiant heat and soothing relaxation from the constant back and forth rhythm of the Chi.

Bring SOQI into gyms - What better way to follow a workout than by climbing into the SOQI Bed to reenergize your muscles, promote healing, and expand the effects of your exercise regime.

Bring SOQI to the entrepreneur's office - SOQI's multifaceted energy sources can help busy entrepreneurs take care of their health in the smartest and most convenient way - their home office.

Bring SOQI to the corporate office - More corporations are realizing the importance of employee health and well being. Having a SOQI Bed down the hallway would be a great way to spend breaks and lunch hours!